There was a time before the internet. I wasn’t around for it, but I know it happened. I know that people didn’t always feel the urge to publicly broadcast their awful opinions. Social media has changed that.
People used to write in diaries, journals, and notebooks. They still do, but now there’s somewhere else to dump all of your worst ideas and thoughts.
I remember being ten years old and creating a MySpace account. It was the first time I had ever used social media. I had an unreasonable amount of fun providing constant status updates and creating alternate accounts. Soon enough, I had about twenty different accounts, either pretending to be my favorite athletes or some larger than life character I’d created.
I was ten.
Years have passed since then, and though MySpace has died, there would be no Twitter without it.
Twitter – a powerful, evil, omniscient beast. A place where everyone can say whatever comes to mind for the whole world to read. A place where grown adults can act like ten year olds, and often do.
In the NBA, Twitter is a powerful force. Sometimes, NBA players like to role play as regular spectators with hot takes. Kevin Durant infamously, hilariously, and accidentally exposed an account he created to defend himself against legions of haters and still hasn’t fully lived it down. In a more consequential example, Philadelphia 76ers GM Bryan Colangelo lost his job after it was discovered he had been running multiple secret accounts where he denigrated his own star players.
Philadelphia can now proudly claim another twitter scandal, this time in the form of newly acquired PF/C Mike Muscala’s father Bob tweeting racist comments about Jimmy Butler from his account @MuskieBobber.
The elder Muscala allegedly (and I use the term “allegedly” loosely) wrote “Butler behavior not a ‘dust up’. This is egomaniacal, African-American mental illness.”
Can everyone involved in the 76ers organization, relatives included, stay away from social media? Please? How hard is it to not press the send button?
The younger, presumably not racist Muscala has apologized for his father’s remarks, while new GM Elton Brand has vouched for and defended his character. Though it’s unlikely that this added incident will cause a rift in the locker room, it’s yet another poor reflection of an organization that’s had a tough couple of months.
Suffice to say, it’s been a tumultuous offseason for Philadelphia. You know, the kind that has seen them fire their GM because of the aforementioned Twitter incident. Then, they executed the most heartless trade in draft day history and followed it up by not landing a single big name free agent, partially because they didn’t have a GM. Oh, and their first round pick got injured again. Now, one of their only offseason acquisitions has a father who certainly reads Breitbart.
One of those kinds of offseasons. Thank Hinkie tip-off is almost here.